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    The World's Most Creative Ads Have One Thing in Common
    Roy Zafrani
    • Dec 7, 2020
    • 1 min

    The World's Most Creative Ads Have One Thing in Common

    In one of my recent articles, I introduced four foundations/patterns that can help any business achieve new heights of creativity. Since...
    Why You Shouldn't Think Outside of the Box
    Roy Zafrani
    • Dec 7, 2020
    • 4 min

    Why You Shouldn't Think Outside of the Box

    "It isn't creative unless it sells" Wells, Burnett & Moriarty It’s commonly thought that creativity implies a freedom to think outside...
    How to Make Your Brand Stand Out
    Roy Zafrani
    • Dec 7, 2020
    • 3 min

    How to Make Your Brand Stand Out

    What makes a marketing campaign memorable? Beyond a big budget, which always makes things easier, there are some principles that could...
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